Plan B for Toshiba: The low-cost road to high definition

The company has even launched a new Web site to help show consumers about the new player and a new upscaling technology that runs on it.

Toshiba's new US$150 XD-E500 features Toshiba's new eXtended Detail Enhancement (XDE) technology, which not only provides upconversion from 480i/p up to 1080p, but also offers three user-selectable picture enhancement modes to help refine the video quality, according to the company.

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