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Wunderman to move Barloworld

Direct and digital marketing agency Wunderman has won the Barloworld Logistics account with immediate effect, it was announced yesterday, Thursday, 14 August 2008.

With a strong presence in South Africa, Asia, Europe and the US, Barloworld Logistics engages in all aspects of the supply chain management sector and tailors its business to customers' needs.

A full-service integrated marketing agency with expertise in digital marketing, strategic insight, marketing analytics and database and direct response marketing, Wunderman will be developing an extensive integrated communication campaign for Barloworld Logistics.

“Wunderman's range of capabilities offer total solutions, creating new strategies, bold ideas and finding the best possible way to make an impact in the marketplace from an understanding of what works both locally and internationally,” says Debi Loftie-Eaton, MD of Wunderman South Africa.

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