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The online 'rules of engagement'

Consumers are the new brand managers – they define the rules of engagement online, and brands need to engage with this change. So... are you moving fast enough? Join Andrew Felbert, Tom Acquaviva of Nielsen/NetRatings UK and Matthew Buckland of the Online Publishers Association in Joburg and Cape Town as they discuss 'A match made in heaven' and 'Rules of online engagement'.

3 Sep 2007

The presentations will take place on 26 September from 9am – 11am at The Wanderers Club, JHB or the 27 September at the Protea Hotel, Sea Point, CT from 9am – 11am.

Discussion topics:

A match made in heaven – how online fits into the marketing mix – Matthew Buckland of OPA
Rules of Online engagement – a look at new ways of measuring online engagement – Andrew Falbert and Tom Accquaviva – Nielsen/Netratings in the UK.

Seats are limited to 75 guests per event – so book now – it's free!

Contact: Bradly Howland of Total Media on (021) 448-2020 or email

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