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The online 'rules of engagement'
Consumers are the new brand managers – they define the rules of engagement online, and brands need to engage with this change. So... are you moving fast enough? Join Andrew Felbert, Tom Acquaviva of Nielsen/NetRatings UK and Matthew Buckland of the Online Publishers Association in Joburg and Cape Town as they discuss 'A match made in heaven' and 'Rules of online engagement'.
The presentations will take place on 26 September from 9am – 11am at The Wanderers Club, JHB or the 27 September at the Protea Hotel, Sea Point, CT from 9am – 11am.
Discussion topics:
A match made in heaven – how online fits into the marketing mix – Matthew Buckland of OPA
Rules of Online engagement – a look at new ways of measuring online engagement – Andrew Falbert and Tom Accquaviva – Nielsen/Netratings in the UK.
Seats are limited to 75 guests per event – so book now – it's free!
Contact: Bradly Howland of Total Media on (021) 448-2020 or email
