Credit crunch: different effects on different markets
The US sub-prime mortgage fiasco's impact on the financial sector and wider global economy, combined with a sharply increasing oil price, is having a direct impact on the express industry, with several express companies announcing lower profits and issuing cost cutting measures. However, the credit crunch has hit individual markets and companies differently, leaving those relying on the US and intercontinental routes the most exposed, says Datamonitor logistics & express senior analyst Erik Van Baaren. “In general, its effects are felt to widely varying degrees depending on companies' exposure to the most affected verticals, country markets and trade lanes.”
However, although the value of the European express and parcels market is forecast to grow at a lower rate than in previous years, it is still expected to record an average annual growth rate of 3.5% in the next five years, above GDP growth. The strong demand for international and home delivery services is still contributing to the European express industry's development, despite rising fuel costs and the global economic slowdown dampening its potential.
A trend that set in before the credit crunch, and was caused by rising fuel surcharges, has been that of a modal shift from air to road express services, as well as, to some extent, a shift to non-express freight such as rail or sea freight. The result of this shift has manifested itself mainly in decreased profitability, as increased transportation costs have not been offset by price increases. In Europe, volumes remained strong in the first half of this year and although a decline was observed in June, operators are still expecting only marginally lower volume growth in the coming years, Van Baaren says. “The next quarter will be critical and will reveal whether the lower growth in recent months was incidental or more structural.”
Retailers' e-commerce investments, the rising use of broadband, favourable demographics and faster websites are extending the scope of products that are available online, which in turn is stimulating demand for home deliveries even as consumers' disposable income comes under pressure. The rationalisation of supply chains and the relocation of manufacturing and distribution activities are the other main growth drivers still fuelling the express and parcels market, with Eastern Europe and the Far East acting as the catalysts for this development.
The outlook for the next five years remains uncertain as the full impact of the financial crisis has not yet become entirely visible. The outlook for the European parcels and express market remains cautiously optimistic, while emerging markets (Brazil, Russia, India and China (BRIC), Middle East and Eastern Europe) are still recording strong growth levels. The significance of the financial services vertical to the express industry has already been diluted in recent years by lower document volumes as a result of electronic substitution, Van Baaren says. “The economic crisis is likely to further restrict the importance of financial services for the express industry, negatively impacting those countries and companies which rely on it.
“While it remains to be seen whether the drop in volumes in June was a one-off rather than the onset of a more structural slowdown, express companies will now, with greater urgency, have to find ways of demonstrating added value to their customers. This can be achieved by addressing the issues of specific verticals, delivering innovative solutions to tackle industry problems or by extending their reach to other parts of the transport market; for example intemodal transport solutions and the integration of freight services,” he says.
Related research: Express Benchmarking 2009 & Express Market Map 2009
Datamonitor's report Express Benchmarking 2009 provides an invaluable analysis of the European industry, examining the top players in the sector and their market shares across all of the key segmentations.
