Retailer's cosmetic range wins beauty-without-cruelty accreditation

Woolworths' entire private label range of toiletries and cosmetics has been approved by Beauty Without Cruelty. Woolworths is now included on BWC's “White List” of companies that comply with their humane criteria. These products include all of retailers' own-label bath & body products, colour cosmetics and skin care ranges.

According to Beauty Group Head, Cobus Hechter, the retailer has long taken a stand against cruelty to animals in any form and has policies in place to ensure that its products are animal friendly. Animal welfare is, in fact, one of the focuses of the retailer's Good business journey, a comprehensive five-year plan to help bring about positive change in the areas of transformation, social development, the environment and climate change. It was also one of the guiding ‘Good Beauty' principles applied during the development of the retailer's own brand of beauty products.

Beauty Without Cruelty's Beryl Scott, says, “Manufacturing products that comply with recognised humane standards requires an uncompromising ethical commitment. We are pleased to be able to include Woolworths on our “White List” and welcome their resolve to offer South African consumers the opportunity to buy such a wide range of humanely manufactured products.”

The retailer's private label toiletries and cosmetics are available at more than 70 Woolworths stores countrywide.