Killarney Mall gets a touch of ‘street look'

The store highlights the brand's new design concept, which is both chic and clean-lined yet embodies the edgy, ‘street-look' that typifies the brand.

“Our inspiration for this store came from international trends in store design. Features include back-lit wall-mounted panels, clean-cut glass display shelves, detailed pillars and an eye-catching Rage graphic across the back wall. The play of colour and lighting is striking and creates a visual attraction for consumers,” says Kyla Wefelmeier, Marketing Manager for the brand in South Africa.

She continues, “Our brand is designed for the outgoing woman – fun, yet street-smart and driven. This store definitely appeals to our market!”

Visit the new combination store in Killarney Mall from end February 2008 for the very latest in fashion wear and shoes.