Some cheer for underprivileged children

Partnered by leading retailers, the company brought grateful smiles and lighter hearts to children and their carers in five under-resourced children's organisations around the country.

"Children are our primary focus this festive season and we are delighted to have been able to support them and provide some back-to-school goodies to better their education prospects," says Melvin Chagonda, the company's Chief Executive Officer.

Oliver's House and the Zenzele Orphanage Project in Gauteng, William Clark Gardens in KZN, Helping Hands in the Western Cape and MTR Smith in the Eastern Cape received donations, vouchers, school clothes, books and equipment to the value of over R36 000.

Regional retail supporters in the Western Cape included Lewis, Pep Stores, Pick n Pay Family Store Rondebosch and Shoprite Checkers. In KwaZulu-Natal Checkout Supermarkets, Fascination Books, Game and Shoprite Checkers supported the campaign.

In addition, Primedia@Home's inland sales team is donating funds, raised through teambuilding efforts, to Akani School in northern Johannesburg. Pencil boxes filled with stationery and sweets will be delivered to the children at the start of the new school year.