Founded in a South African mother's kitchen, Naturals Beauty has grown into a local skincare business built around naturally inspired ingredients, local manufacturing and uncomplicated formulations.
The latest launches — the Re-Gen Peptide Power Serum and Botanical Body Oil — extend the brand's offering from targeted facial care to everyday body care.
“Eighteen years ago, Naturals Beauty started because I wanted products I felt comfortable using on my own family,” says founder Tanya du Bois. “That belief in effective, uncomplicated skincare has never changed.”
The Re-Gen Peptide Power Serum introduces a more targeted approach to facial skincare, centred on a 2% biotechnology-derived peptide active produced using plant-based biotechnology.
The formula also contains Copper Tripeptide-1 and Malachite Extract, combining peptide technology with antioxidant and skin-conditioning ingredients. Designed for all skin types, including sensitive skin, the lightweight, fragrance-free serum can be incorporated into morning or evening skincare routines.
The product is positioned around smoother, firmer-looking and more resilient skin, while keeping application relatively simple — applied after cleansing and before moisturiser and sunscreen.
The Botanical Body Oil takes the brand's approach into body care, combining Sweet Almond, Jojoba and Baobab oils with Neroli, Rose Geranium and Sweet Orange essential oils.
The fast-absorbing formulation is designed to nourish dry skin without leaving a heavy residue. The brand is positioning it as a summer-friendly addition to daily routines, particularly following activities such as swimming and shaving or exposure to sun and air conditioning.
The oil can be applied to slightly damp skin after bathing or showering to help retain moisture.
Naturals Beauty was established 18 years ago after founder du Bois began making skincare products at home for her family.
That focus on accessible, locally produced skincare remains central to the business as it expands its product portfolio.
“We’ve learnt so much over 18 years, but I still come back to the same question when we develop something new: does this product have a genuine place in someone’s routine?” says du Bois.
“Beauty can become incredibly complicated. We want Naturals Beauty to be the opposite of that. Good ingredients, considered formulations and products that people actually enjoy using.”
Both new products launched on 23 August 2026 and are available through the Naturals Beauty online store and selected stockists nationwide.
The launches give the brand an opportunity to mark its anniversary while responding to two established areas of consumer skincare demand: more targeted facial treatments and simplified body-care routines.
