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Sportscene takes street style online
As part of the final phase of its rebranding, street fashion retailer sportscene has launched its redesigned website, www.sportscene.co.za, with a virtual urban environment that the visitor can explore and interact with. Features include downloadable MP3s, information on street fashion trends, events and promotions.
"We believe the sportscene website takes online fashion in South Africa to a new level. Sportscene is about providing a platform for the best in international and local street fashion design and we have worked with the best in digital design talent to create a website that lives up to the reputation of those brands," said Brand Manager Kanchana Moodliar.
The site was created by digital design collective Met04 and has fresh-from-the-street content to complement the in-store environment.
