American site offers PR, social media solutions for SMEs

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"PR is the new social media. It's imperative for every company today to have a social media strategy," says Miranda Tan, CEO of MyPRGenie. "To help enterprises with their social media strategy, we have added the social media apps to our basic package for enterprises."

The apps, Tweet Genie, Facebook Genie and Social Monitoring, coupled with the newsroom, allow companies to engage fans better on Facebook, use Twitter to identify who is tweeting about them in the Twitterverse so they can respond more quickly and engage with key influencers.

As explained in the site's recently released whitepaper, large and small companies in every industry are now using social media as an integral part of their PR and marketing needs. As social media continues to replace the traditional channels of brand promotion and communication, PR has become synonymous with social media marketing.

Primary purpose

The primary purpose of PR is to get a company's news and information across to journalists and other target audiences, and it has a central place in the marketing funnel. This was previously done through inefficient traditional methods and channels, but now with multiple social media platforms and tools, users can get the word out about their companies much more effectively.

Using a powerful PR platform like this, allows a company to broadcast its news on multiple social media platforms at the same time, potentially delivering its message to millions of readers across the globe, making PR more efficient and less expensive.

Basic package

The basic package includes:

• Distributing news - upload unlimited news, photos and videos and share news directly and via PR newswire web distribution, which guarantees placement on Yahoo, Google and over 6000+ prominent news sites.
  
• Monitoring results -track when people are talking about you in the Twitterverse
  
• Social media optimization - distribute news to over 28 of the most popular social media sites, including Facebook, LinkedIn, Tumblr, Wordpress and Twitter.
  
• Creating a social media optimized newsroom - create a powerful, social media optimised newsroom and invite targeted influencers to follow them.
  
• Finding influencers - target, connect and engage with millions of followers in Twitter universe using Tweet Genie and Social Media. In addition, you can also invite these followers to follow your social media newsroom

For more, go to www.myprgenie.com.