Head of Neo South Africa Mia Scholtz recently returned from international digital marketing summits in Milan and London, bringing back with her the online tracking software Marin Search Marketer. The software is a browser-based paid search management application designed to address the workflow, analysis, and optimisation needs of large-scale advertisers and agencies.
"I have been fortunate enough to be exposed to some of the most sophisticated software online marketing has to offer. I am thrilled to now be in the position to train my team to implement it locally," says Scholtz. As the largest and fastest growing online advertising channel, paid search marketing continues to become increasingly competitive and complex.
"To make the most of our clients' digital marketing spend, we require a solution that can assist in making things simpler and most of all, optimising activity across the online sales funnel ie increasing our clients' sales while at the same time reducing costs.
"The software helps us to find the best and worst performing keywords. It ensures speedy and effective search marketing campaign solutions which in turn generate increased sales and data capturing for clients, giving us the leading edge in South African SEO marketing."
Currently being trained
The Neo South Africa team are currently being trained in the new technology at webinars running in Cape Town by its UK office. Following global practice, it will be piloting the software with IBM.
"Search marketers all over the world continue to choose Marin because of its measurability and proven ROI," comments Scholtz. Over 500 companies, including many of the world's largest interactive agencies and advertisers, rely on its software platform to manage more than US$1.3 billion of annual marketing spend globally. Leading advertisers include Razorfish, University of Phoenix, Macy's, KAYAK, PriceGrabber, Salesforce.com, Reply, Neo@Ogilvy global and now Neo South Africa.
Neo South Africa is currently reaping the benefits of its expansion into SEO. The move brought organic and paid search in-house, bringing it one step closer to becoming the country's most sophisticated digital media strategy, planning and buying agency.