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The idea was to get an application out that like-minded South African business people could use to familiarise themselves with each other. It has been pre-populated with information that pertains to key people in South Africa and is constantly updated through the publishers.
Panacea also introduced some location-based services that enable users to find companies around them and view their information about them. Users will also be able to spot other WWSA users however, this is dependent on the application becoming more populated