Nicholas Soper heads Two Dry Sticks. Holding an honours degree in Digital Art and Technology, and having successfully run his own web design and internet strategy company since 2006, he brings considerable practical knowledge, leadership, strategy and management to the group's digital capabilities. "It's about sustainable and stimulating conversations between brands and consumers, but above all, ensuring these conversations are aligned with brand strategy," he says.
The digital services offered by include web strategy and design, mobile marketing, search engine marketing, online planning and buying and social media strategy and implementation. The new division complements the group's existing expertise in advertising, shopper marketing and corporate communication.
