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Online ads exceed expectations
The online advertising sector in South Africa posted impressive growth figures of 136.7% for 2004, making it one of the fastest-growing marketing mediums, according to figures released by the South African Online Publishers Association (OPA) and Nielsen Media Research/AIS AdEx, today, Monday, 4 April 2005.
The figures show that the South African online advertising industry was worth R116 million for 2004, meaning that the sector is beginning to grow its share of local advertising spend, which still lags behind other mediums at just under 1% of the total market. These new figures represent a more-than-tenfold increase over growth figures for the previous year.
It is cautioned, however, that although the new figures are evidence of healthy organic growth within the industry, the growth is also partly due to additional online publishers reporting their advertising figures.
