Dickie Arbiter live in SA

Dickie Arbiter

“From 16 - 18 July 2007, Johannesburg will come alive as the kingpins of media and communications come together to share their experience and knowledge about the much-despised cousin of PR communication, SPIN,” says Julia Dutton, project director: conferences, IQPC Africa.

“’Spin and the Media’ is designed specifically to arm you with a range of tools and techniques that will enable you to succeed at any future media interview, publicity event or crisis situation.”

Having had unprecedented access to many notable public figures, Arbiter will be bringing his personal insights to South Africa through this public forum as an international multi-media specialist.

Arbiter was responsible for media engagements and relations for Queen Elizabeth II, as well as for the Prince of Wales and late Diana Princess of Wales, having handled all operational media requirements for the funeral of the Princess. He is currently a public speaker, commentator and media trainer, having retired from the UK Royal Household in 2000.

The conference, for which Bizcommunity.com is a media partner, will cover:

1. Dealing with the media: ethical media communications
   
2. Obtaining clarity and transparency in the media: combating spin
   
3. Dos and don’ts on communicating with the media
   
4. Managing crises: obtaining control over a situation
   
5. Striking a balance between the truth and reputational risks
   

Additional confirmed speakers include:

• Marina Bidoli, award-winning journalist and Spokesperson, Sasol
  
• Dennis Matsane, communications manager and spokesperson, Shell SA
  
• Dianne Kohler-Barnard, spokesperson and MP, Democratic Alliance
  
• Rob Pinker, managing partner, Brunswick
  
• Prof Lebona Mosia, head of communications: Premier’s Office, Mpumalanga Provincial Government
  
• Debra Patta, producer/news anchor, e.tv
  
• Freek Robinson, current affairs journalist
  
• Malcolm Russell, CEO, Broadcast Development Group
  
• Ian Morgan, strategic brand consultant and former Sunday Times investigative journalist

The event is aimed at:

• editors, deputy editors, senior reporters, heads of publications
  
• corporate communications executives
  
• radio station managers, TV producers and directors
  
• public relations professionals
  
• official spokespeople
  
• Community newspapers and radio stations
  
• Other delegations representing the media, broadcasting and communications industry

Arbiter will be speaking at the Sandton Sun and Towers Intercontinental Hotel, Johannesburg, while the rest of the conference will be at the Sandton Covention Centre.

There is a special early bird offer: book and pay before 25 May 2007 and save up to R 1000. For easy registration, call +27 (0)11 669 5000, fax +27 (0)11 669 5069, email or go to www.iqpc.co.za.