FM to launch lifestyle directories
Financial Mail, in partnership with Cold Press Media, is launching the FM Essentials lifestyle directory collection in December 2006. These will showcase a select number of preferred suppliers in each sector-targeted directory, aimed at the discerning South African lifestyle connoisseur.
The directories will offer exclusivity to all participating service providers and will guarantee preferential exposure to a targeted readership over a twelve-month shelf life period.
Distributed directly to its niche markets through its traditional retail and subscriber bases, additional distribution channels will also incorporate a number of sector-specific businesses and black-sector businesses and organisations throughout South Africa. The print run will be 60 000 copies.
FM Essentials is intended to be a marketing platform for any South African business or service across commerce and industry, and anyone else wanting to participate in the South African economy.
![Today, Halo and Demographica announce a new specialist agency, Second Rodeo]], headed up by Mike Stopforth (left). Dean Oelschig, managing partner and founder of Halo (right) says they will work as a group but ultimately, each agency will be an individual specialist](https://biz-file.com/c/2505/772543-64x64.jpg?2)
![Today, Halo and Demographica announce a new specialist agency, Second Rodeo]], headed up by Mike Stopforth (left). Dean Oelschig, managing partner and founder of Halo (right) says they will work as a group but ultimately, each agency will be an individual specialist](https://biz-file.com/c/2505/772543-300x156.jpg?2)
