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2010 magazine show for SABC1
SABC1 is launching a prime-time magazine show, Countdown 2010, in June 2008 which aims to keep mzansi viewers fully informed and involved in the preparation for the largest sports event ever held in the African continent.
“The channel is proud to present a show that will not only serve to inform television viewers in Mzansi about the countdown towards the historic hosting of the biggest international event in the world, but will also encourage them to actively participate and take ownership of it,” says Phuthi Moloto, SABC1's brand manager.
The public appetite for the latest news continues to grow across the country, and Countdown 2010 is a one-stop shop to meet this demand. The show intends to supply viewers with an informed, lively update on issues ranging from the progress of the stadium construction programme, through security, marketing, IT and all other work streams to ways in which people can participate in business opportunities related to the tournament.
Talent Attack, an emerging production company in Johannesburg, has been selected to deliver the programme and, working closely with FIFA and the Local Organising Committee (LOC), aims to provide all South Africans with a front row seat all the way to 2010.
Countdown 2010 will be hosted by actor and presenter Fezile Makhanya, comedian Eugene Khoza and the glamorous presenter, voice-over artist, scriptwriter and producer, Lebo Motsoeli.
The show begins broadcasting from Tuesday 10 June at 6.30pm.
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