Winning in direct marketing: Assegais 2010

The 2010 Assegai Awards, presented by Direct Marketing Association of South Africa's and the South African Post Office, were announced on Wednesday, 10 November 2010. The awards attracted 239 entries from various agencies, corporates, SMEs, students and individuals that were assessed by a panel of 30 industry experts.

12 Nov 2010

Winners

Section: Company and Individual Awards

The Inkosi Assegai Award - 2010	Mr Price Group Financial Services - Price Group Financial Services - Mobile CR
Direct Marketer of the Year sponsored by MTN	Joanne Cowie of Nedbank
DMA Hall of Fame sponsored by Nedbank	Rory Duckles and Steve Bird
Organisation of the Year	Edgars
Supplier of the Year sponsored by ABSA	Lesoba Difference
DM Education & Training sponsored by Services Seta	Agon Training
Public Sector Service Award sponsored by Services Seta	City Power

Section: Traditional Media

Category	Gold	Silver	Bronze	Merit
3D	Action Ambro's - Swear All You Like	Joe Public - Brothers - Life Direct Mailer	Action Ambro's - The Invisible Host	Mortimer-Harvey - Absa Vehicle and Asset Finance Women's Campaign
Direct Mail	Lesoba Difference - Nedbank MORE Fitness	The Agency/Action Ambro's - Come Together	Lesoba Difference - Endangered Wildlife Trust Rhino Poaching	Edgars & 5th Dimension - Edgars July Red Carpet Experience
Direct Mail				The Foschini Group - One Card. Endless Choices
Direct Response - TV, Infomercials & Radio	Draftfcb - Lexus: Where optional is a standard	Action Ambro's - Find what's his name	Ogilvy Johannesburg - The dramatic turnaround	Euro RSCG South Africa - Hair is for Keeps
Direct Response - Outdoor, Ambient & Print	No award	Action Ambro's - Maths is all that	The Foschini Group - Got A Card Campaign	Action Ambro's - Free
Direct Response - Outdoor, Ambient & Print				4D Euro RSCG - Behind the Scenes
Unaddressed Campaigns - Direct Distribution/ Inserts	No award	Lesoba Difference - Potatoes South Africa - Schools Campaign	Draftfcb Cape Town - World of Certainty	Greymatter - Shopper's Friend
Catalogue / Mail	No award	No award	Lesoba Difference - Direct Mail Centre Sales Toolkit - South African Post Office	No award
Alternative Media - Activations / Experiential	Lesoba Difference - Hawkers Campaign	Lesoba Difference - Wilderklawer Sweet Surprise Seedless Watermelon	Action Ambro's - Find what's his name	Tequila - Standard Bank My Card Activation
Alternative Media - Activations / Experiential				Alphabet Soup - SAICA - Now I Can
Telephone Marketing	No award	Awarded to O'Keefe & Swartz - The Standard Bank Chartis Accidental Death Plan	O'Keefe & Swartz - O'Keefe & Swartz Accidental Death and Disability Upgrade Campaign	Standard Bank of South Africa - AccessLiving - Invite to Apply

Section: Digital Media

Category	Gold	Silver	Bronze	Merit
Mobile sponsored by Two Old Dogs	Mr Price Group Financial Services - Price Group Financial Services - Mobile CRM	Carat / Isobar / TBWA - Unite Mzansi Unite Mxit Mobile Activation	Gloo Digital Design - Juicy Details	UM Connect powered by Lighthouse Digital - Chevrolet Hot New Spark
Online Advertising	Stonewall + - Stonewall + Interactive Press Release	Draftfcb Cape Town - Time-wasting Banners	Gloo Digital Design and Net#work BBDO Cape Town - TopTV MSN Takeover	Gloo Digital Design - South African Tourism 2010 campaign site
Viral Marketing & Social Media	Gloo Digital Design & Black River FC - Mini 6 Colours	uShaka Marine World - Sushi Digital Campaign	AquaOnline - The Adventures of Eggward	Gloo Digital Design & Joe Public - Magic Moments Football Club
Website & Microsite	Draftfcb Cape Town - Retrenchyourself.com	Innoviate One-to-One Marketing - BMW X1 Conquest	Action Ambro's - Swear All You Like	Joe Public - eBucks Festive Campaign Catalogue
				OscarTango \| 10Fold - Celebrating Strides
Email Campaigns	No award	Action Ambro's - A Better Home - Your Email	AquaOnline - September Rates Mailer - Early Bird Offer	Action Ambro's - Swear All You Like
				HomeChoice - August 2010 Email Campaign Series

Section: Integrated campaigns

Category	Gold	Silver	Bronze	Merit
Multiple/Integrated Media sponsored by MTN	Draftfcb Cape Town - Retrench Yourself	Action Ambro's - Swear All You Like	iKineo - The Jack Daniel's Auction House	Oscar Tango \| 10Fold - Celebrating Strides

Section: Relationship Marketing

Category	Gold	Silver	Bronze	Merit
CRM & Loyalty sponsored by Computer Facilities	iKineo - The Jack Daniel's Auction House	Oscar Tango \| 10Fold - Celebrating Strides	Conexus - Going Beyond - The Power of Consistent Brand Experience	Model Citizen - Club H, Ultimate Delight
ERM sponsored by the Services Seta	No award	Lesoba Difference - re-RED ERM Programme	iKineo - The Relaunch of the MTN Direct Marketing Forum	No award
Database and Analytics Innovation sponsored by MTN	No award	No award	SilverstoneCIS - NetWRX Business Social Networking and Event Relationship Management	No award
Craft Awards sponsored by Action Ambro's	No award	Joe Public - eBucks Direct Mailer Dust Photographer / Bee Lifeguard	Lesoba Difference - Endangered Wildlife Trust Rhino Poaching	Action Ambro's - The Invisible Host
Art Direction	Joe Public - Rock4AIDS Direct Mailer (Spark Hope)	PrimaPlus - Making things possible	Draftfcb Cape Town - World of Certainty	Lesoba Difference - Peugeot Motors SA Loyalty Club Mag
Creative Solutions	Joe Public - Rock4AIDS Direct Mailer (Spark Hope)	Joe Public - Brothers - Life Direct Mailer (Maize)	Action Ambro's - Swear All You Like	Draftfcb - Prius Grow a Plant
				Ireland/Davenport - BMW X1 Launch Campaign

Section: Young Direct Marketer Awards sponsored by Standard Bank

Student Marketing Campaign - Workshop	University of Johannesburg - Catch a glimpse of what can be yours
Student Marketing Campaign - Workshop	University of Johannesburg - Taking Flight with Standard Bank
Student Marketing Campaign - Curriculum	University of Pretoria - National Adoption Programme - Doctor's Programme
Student Marketing Campaign - Curriculum	University of Pretoria - the Potatoes SA Project - Chefs, Chef Schools, Cooks and Home Cooks Programme
Young Direct Marketer of the Year	Gavin Forsyth of Home Choice