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Christophè Poirier addresses AAA students
Christophè Poirier, chief marketing officer KFC, new concept development, Yum! Restaurants International, Texas, spoke to students of AAA School of Advertising in Johannesburg at a two hour one-on-one session.
He imparted his knowledge and experience in marketing one of the biggest fast food brands globally, giving the students advice and motivation for their various careers in advertising and marketing.
Dr Ludi Koekemoer, CEO of the AAA School of Advertising comments, "For many years the management team and I have been committed to giving our students access to the leading minds in the advertising, marketing and communications profession. The key to building bright minds and the leaders of tomorrow is not only an academic experience, but personal mentoring from the best in business - locally and globally. Our students experienced immense value through the session."
