Oodles of noodles at V&A

Situated in front of the V&A's main entrance traffic circle, the billboard features an Argus Cycle Tour logo and the invitation to "carbo load at the V&A Waterfront", and is up from 4 March to 13 March. It consists of 74kg of pasta glued onto the board and sealed with varnish.

The V&A Waterfront has pledged to match the 74kg of pasta in an equivalent donation to the Baphumelele Educare Centre.

The TBWA\Fusion creative team comprised Steven Geldenhys and Justin Osbourne, and the billboard was produced by Khayelitsha-based KRS Projects.