Ogilvy & Mather Joburg ECD moves to Quirk

Fran Luckin

Luckin boasts a myriad of accolades, including sitting on the Executive Committee of South Africa's Creative Circle and judging at international and local creative awards including the Cannes Lions Awards, Clio Awards, the Loeries and the Apex Awards.

Justin Spratt, MD of Quirk Johannesburg is excited about having her on board. "We are delighted to bring Quirk's technical DNA and culture together with Fran's unrivalled conceptual experience. At Quirk we have a unique culture of learning, experimentation, play and critical thinking that ensures that our "QuirkStars" - a creative bunch which will shortly include Fran - are the unquestioned thought-leaders of our industry," he further adds.

Quirk's currency is intellectual property - the minds of its QuirkStars - and its differentiator is its ability to bravely birth unique ideas. "We know that the best marketing ideas are not born of a particular channel. This appointment allows for Fran to bring her holistic marketing experience together with Quirk's digital excellence to create a truly channel-agnostic offering for our loyal clients", says Spratt.

During her 10 years at Ogilvy, Luckin worked across an extensive range of clients including Cell C, Audi, KFC, BP, Unilever (Ponds and Dove), SABMiller, MultiChoice, Avis and Exclusive Books, garnering multiple awards for creativity and, importantly, effectiveness.

"I am excited by Quirk's vision of being an ideas led agency, where QuirkStars with diverse talents use creativity and technology to create trans-media stories and experiences that bring brands to life," she says.