What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
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Spotting soccer talent next door
SABC's new television commercial for the African Cup of Nations embodies the national broadcaster's commitment to local sport and soccer in particular. Created by Y&R, the ad stars a real life soccer legend in the making.
South Africans, both male and female have a passion for soccer, so with this in mind, a young girl was chosen for the starring role, according to Ashika Asharam, Creative Head of Y&R.
The 11-year-old, a genuine soccer enthusiast and African soccer legend in the making, was discovered by one of Y&R's art directors who had noticed her playing soccer with the other boys in his complex, not just playing but running circles around them.
"She came to a couple of castings where all were dazzled by her skills and maturity in front of the camera, especially since she had never done anything like this before. She was masterful," says Clinton Bridgeford, Creative Director at Y&R.
"The commercial appeals to all South Africans; through it, we will build awareness of the SABC's support for local sport, and encourage pride in our national football team."
