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The three Kulula commercials currently flighting were conceptualised by Morris Jones and directed by Fresh Eye's Bevan Cullinan to show that the easiest part of any trip is flying with Kulula.
Fresh Eye Film Productions Director Bevan Cullinan had the cast in stitches as he demonstrated a woman trying to close her bulging suitcase. Cullinan says, "The bit where she accidentally falls off the bed was not planned, but it fitted in so well we decided to keep it."