Winners will be announced during Creative Week New York, 7-11 May 2012:
South Africa's One Show Pencil & Merit finalists
| Category | Client | Entry title | Agency name | City |
|---|---|---|---|---|
| 08C: Radio - Single | Nelson Mandela Foundation | Nelson Mandela | Grey South Africa | Johannesburg |
| 08C: Radio - Single | Nelson Mandela Foundation | Martin Luther King Jr. | Grey South Africa | Johannesburg |
| 02B: Full Page or Spread - Campaign | Media 24 | Suburbia Can't Compete | FoxP2 | Cape Town |
| 15A: Consumer Campaign | The Zimbabwean Newspaper | The Voiceless Campaign | TBWA\Hunt\Lascaris Johannesburg | Sandton |
| 01B: Full Page or Spread - Campaign | Yardley Oatmeal Spot Buster | Blemish | Bester Burke Slingers | Cape Town |
| 07B: Newspaper or Magazine - Campaign | Endangered Wildlife Trust (EWT) | The Last Ones Left | TBWA\Hunt\Lascaris Johannesburg | Sandton |
| 07D: Outdoor and Posters - Campaign | Endangered Wildlife Trust (EWT) | The Last Ones Left | TBWA\Hunt\Lascaris Johannesburg | Sandton |
| 09H: Under $80K Budget - Single | Prison Broadcasting Network | Rehabilitation is Possible | Ogilvy Cape Town | Cape Town |
| 15A: Consumer Campaign | South African Breweries | Be the Coach | Ogilvy Cape Town | Cape Town |
| 09A: 60 second - Single | Nando's South Africa | The Last Dictator Standing | Black River FC | Johannesburg |
| 08B: Campaign | Multichoice Dstv | Xtra View | Ogilvy Johannesburg | Johannesburg |
| 02A: Full Page or Spread - Single | Lexus | Advanced Obstacle Detector "Deer" | Draftfcb South Africa | Sandton |
| 14A: Events and Competitions | Wimpy | Wimpy Braille Burgers | MetropolitanRepublic | Johanneesburg |
| 08B: Campaign | McDonalds | Kids Birthday Parties | DDB South Africa | Johannesburg |
| 09D: :30/:25 - Campaign | McDonalds | Kids Birthday Parties | DDB South Africa | Johannesburg |
| 11A: Online | Wilderness Foundation | YouTube Interventions | Ogilvy Cape Town | Cape Town |
South Africa's One Show Design Pencil & Merit finalists
| Category | Client | Entry title | Agency name | City |
|---|---|---|---|---|
| 14A: Single or Campaign | Unilever Pty Ltd | Skip Evolution of Washing | The Jupiter Drawing Room South Africa Cape Town | Cape Town |
| 10A: Single or Campaign | ANTALIS | PAPER LOVES DESIGN | Grid Worldwide Branding and Design | Johannesburg |
| 12B: Outdoor and Posters - Campaign | Endangered Wildlife Trust (EWT) | The Last Ones Left | TBWA\Hunt\Lascaris Johannesburg | Sandton |
| 05B: Posters - Campaign | Marmite | Marmite Posters | Big Wednesday | Cape Town |
| 02B: Individual Item | Oude Meester Brandy | Style Guide | 140 BBDO | Cape Town |
| 11B: Campaign | MK | MK is (story 1, character 1) | Ogilvy Johannesburg | Johannesburg |
| 05B: Posters - Campaign | BirdLife | SOS Festival Poster Campaign | The Jupiter Drawing Room (Utopia) | Cape Town |
| 11F: Animation | Clover | Milky Way | Joe Public | Rivonia |
South Africa's One Show Interactive Pencil & Merit finalists
| Category | Client | Entry title | Agency name | City |
|---|---|---|---|---|
| 03F: Environmental / Experiential - Single | South African Breweries | Be the Coach | Ogilvy Cape Town | Cape Town |
| 08A: Single | South African Breweries | Be the Coach | Ogilvy Cape Town | Cape Town |
Updated at 1.25pm on 18 April 2012.
Updated at 5.32pm on 18 April 2012.
