Advertising News South Africa

CDF's best ads for May 2002

The best ads that appeared in May, as voted by the Creative Directors Forum, include Standard Bank "Moon" by TBWA Hunt Lascaris and Cell C "Lucky Guy" by Net#work BBDO.

Comments by Louis Gavin (Chairperson for May judging)
Tough Panel, then again, aside from some good TV the standard went from poor to pathetic. Herewith the results of the judging of the May 2002 entries. Congratulations to all concerned.

The ads going through to Ad of the Year are underlined.

Newspaper

1. Standard Bank/Day Night Cricket Sponsorship "Moon" (53,0) – TBWA Hunt Lascaris (Gtng)
2. Cape Talk 567 mw/Nigel Pierce "Fired" (40,0) – The Jupiter Drawing Room (South Africa)
2 BDFM Publishers/Summit "Pie Graph" (40,0) – The Jupiter Drawing Room (South Africa)
2. SA Rugby "Over the Moon" (40,0) – TBWA Hunt Lascaris (Cape)
3. BDFM Publishers "Summit" (39,0) – The Jupiter Drawing Room (South Africa)

Magazine (NO AWARD)
1. TV Africa/Trade "Beads" (43,2) – FCB Johannesburg
2. Cobb "Falcons" (43,0) – FCB Cape Town
3. Cobb "Limo" (42,0) – FCB Cape Town
3. Cobb "Ducks" (42,0) – FCB Cape Town

Outdoor

1. Standard Bank/Day Night Sponsorship " Moon" (51,3) – TBWA Hunt Lascaris (Gtng)
2. Right to Sight "Mouse" (48,1) – TBWA Hunt Lascaris (Gtng)
3. FHM/100 Sexiest Supplement – Campaign "Knockers/Jugs" (50,0) – Net#Work BBDO

TV/Cinema

1. Cell C/Brand Campaign "Lucky Guy" (60,1) – Net#Work BBDO
1. Cell C/Brand Campaign "Chest Hair" (60,1) – Net#Work BBDO
2. Cell C/Brand Campaign "Busride " (57,0) – Net#Work BBDO
2. Cell C/Brand Campaign "Watching TV" (57,0) – Net#Work BBDO
3. M-Web/Library "Anatomy" (52,0) – O&MRST-M (Cape)

Radio (NO AWARD)
1.Nedbank/Brand "Scrambler" (46,0) – The Jupiter Drawing Room (South Africa)
2.True Love Magazine/June 2002 Issue "First" (44,0) – FCB Johannesburg
3.Nedbank/Brand "John Q" (43,0) – The Jupiter Drawing Room (South Africa)

View the ads online at www.voicebank.co.za

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