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2011 Pendoring finalists revealed

The 74 Pendoring finalists all demonstrate the distinctive impact of Afrikaans advertising, as they edge towards the final battle on 21 October 2011. Of the 345 entries, 21 agencies accounted for 59 finalists, advertising schools and tertiary institutions accounted for 15 finalists and the student category increased from four last year to seven this year.
A judging panel, under chairmanship of international adjudicator Jan Teulingkx, executive creative director of Saatchi & Saatchi, Brussels, spent three days pouring over entries to make their final choice.

With 10 finalists to its credit, the Gauteng advertising agency Draftfcb Johannesburg boasts the most Pendoring finalists this year. Not far behind is Draftfcb Cape Town with 6 finalists, followed by Ogilvy Johannesburg with 5 finalists.

The agencies Joe Public, Baie-Lingual Blink Stefanus, MetropolitanRepublic and Lowe Bull Cape Town have 4 finalists each, while TBWA\Hunt\Lascaris Johannesburg, The Jupiter Drawing Room Johannesburg and Etiket garnered three finalists each. DDB South Africa and Ninety9cents produced 2 finalists each, with HELLO WORLD, Net#work BBDO Johannesburg, tbsp///beyond the line, Black River FC, opencosa, human.kind advertising, The Jupiter Drawing Room Cape Town, TBWA\Hunt\Lascaris Cape Town and The Suits Communications 1 finalist each.

In terms of individual institutions in the student categories, Vega, the school of Brand Innovation Bordeaux and the Potchefstroom Campus of North West University have three finalists each, followed by the AAA School of Advertising Johannesburg and The Open Window School of Visual Communication who have two finalists each. The AAA School of Advertising Cape Town, Vega, the school of Brand Innovation Cape Town, the University of Johannesburg, the Nelson Mandela Metropolitan University and The Red and Yellow School of Logic and Magic produced one finalist each.

Finalists


There were no finalists in the Websites and Microsites category.
This year's finalists, alphabetically according to title, are as follows.

CategoryTitleAgencyClient
TV/Cinema (with a production budget exceeding R400 000)Die kunste kom bymekaarThe Jupiter Drawing Room, JohannesburgABSA/KKNK
Rugbyhuman.kind advertisingVirseker
Taai verbyDraftfcb JohannesburgToyota
TV/Cinema (with a production budget less than R400 000)"FJ"Draftfcb, JohannesburgToyota
Ons pomp, PappaThe Suits CommunicationsPomp
Radio"FJ"Draftfcb, JohannesburgToyota
JakoppieDraftfcb, Johannesburg Agency's Producer - Karin KeylockToyota
Kiwi-KapenaarsDraftfcb, Cape TownDie Burger
Lullaby: Siembamba, Mamma se Aksieheld, Slaap Drama Slaap Soet (campaign)TBWA\Hunt\Lascaris, Cape TownCinema Nouveau
NewspapersPaleis/PandokDraftfcb, Cape TownDie Burger
Toorberg, Triomf, Fiela se kind (campaign)Ogilvy, JohannesburgExclusive Books
MagazinesBedtydDraftfcb, Cape TownVital
Kleurryke Koussteek, Manlike Man, Ekstra Plesier, Skote Petoors (campaign)Joe PublicLovers Plus
Malvalekkermelktert en suurmelk, 'n Bietjie helium vir my opblaaspop asseblief (campaign)DDB South AfricaHonda
Spielberg & Hitchcock, Armstrong & Gagarin, Henson & Disney, Gates & Jobs (campaign)Hello WorldLombard Insurance Group
PostersActress, Drummer, Chef, Dancer, Chef (campaign)The Jupiter Drawing Room, JohannesburgABSA/KKNK
GifappeltjieLowe Bull, Cape TowniFix
Jack Parow (campaign)Draftfcb, JohannesburgPendoring 2010
Live Events and Live ActivationsPendoring 2010 Opening VideoEtiketPendoring 2010
100% Pure Fees, 100% Pure BierThe Jupiter Drawing Room, Cape TownBrandhouse
Sanlam WoordfeesThe Jupiter Drawing Room, Cape TownSanlam
Out of HomeDalene, Ingrid (campaign)Net#work BBDO, JohannesburgExclusive Books
ShaikDraftfcb, Cape TownDie Burger
Internet and Mobile AdvertisingKont-inent, Poësie, Hoër (campaign)Baie-Lingual Blink StefanusBaie-Lingual Concepts
Email and Viral MarketingFokofpolisiekarOgilvy, JohannesburgAudi SA
QuintinBaie-Lingual Blink StefanusBlink Stefanus
Thomas@rock-ster.net EtiketLAPA
Integrated CampaignsDis waar jy wil weestbsp///beyond the lineKykNET
Thomas@rock-ster.netEtiketLAPA
Toyota KKNKDraftfcb, JohannesburgToyota
Communication DesignClover CalendarJoe PublicClover
Klink 'n glasieDraftfcb, Cape TownDistell
Direct MarketingBoereworsNinety9centsCheckers
HoofrolNinety9centsCheckers
Best Retail AdvertisementBlink Stefanus T-hemp en Baadjie (campaign)Baie-Lingual Blink StefanusBlink Stefanus
BrekvisLowe Bull, Cape TownCape Town Fish Market
Craft AwardClover Calendar (design)Joe PublicClover
Malvalekkermelktert en suurmelk, 'n Bietjie helium vir my opblaaspop asseblief (campaign) (copy writing)DDB South AfricaHonda
Triomf, Toorberg, Fiela se kind (campaign) (art directing)Ogilvy, JohannesburgExclusive Books
Original AfrikaansKiwi-KapenaarsDraftfcb, Cape TownDie Burger
Kont-inent, Poësie & Hoër (campaign)Baie-Lingual Blink StefanusBaie-Lingual Concepts
MoedersdagDraftfcb, JohannesburgNetFlorist
Triomf, Toorberg, Fiela se kind (campaign)Ogilvy, JohannesburgExclusive Books
Truly South African - TelevisionAnthemMetropolitanRepublicFNB
Join, Free Style, USSD, Bottom Right, Mr. Mabella (campaign)MetropolitanRepublic/The Jupiter Drawing Room, JohannesburgMTN
PiratesDraftfcb, JohannesburgVodacom
Team of MillionsThe Jupiter Drawing Room, JohannesburgABSA
The EndMetropolitanRepublicVuzu
Truly South African - Radio Afrikaans CookbookMetropolitanRepublic/The Jupiter Drawing Room, JohannesburgMTN
Kobe Beef, Queens Cake, Ghee (campaign)Draftfcb, JohannesburgLotto
PhelaOgilvy JohannesburgTopsy Foundation
SponkieTBWA\Hunt\Lascaris, JohannesburgTiger Brands
Setswana, Xhosa, Zulu (campaign)TBWA\Hunt\Lascaris, JohannesburgTiger Brands
Truly South African - GeneralAncestors demand Kota Bun from UmlunguBlack River F.C.Nando's
CliffordLowe Bull, Cape TownIndependent Newspapers
Skinny headopencosaCampaigning for Cancer
SwartbordborselbankJoe PublicOne School At A Time
Wattled Crane, Blue Swallow, Wild Dog, Riverine Rabbit (campaign)TBWA\Hunt\Lascaris, JohannesburgEndangered Wildlife Trust
Your Hair and Nails can Save the RhinoLowe Bull, Cape TownStop Rhino Poaching


Students


CategoryTitleInstitutionClient
Communication DesignLugboefNorth West University (Potchefstroom Campus)MK Bruce Lee
Mlungu korporatiewe-identiteitNorth West University (Potchefstroom Campus)Mlungu
Traditional MediaDie versameling: Koninklikes, Klippe, Insekte (campaign)Vega, the school of Brand Innovation, Cape TownMusica
Onthou jyThe Red and Yellow School of Logic and MagicRSG
Patricia Lewis, Karen Zoid, Robbie Wessels, Jack Parow (campaign)AAA School of Advertising, JohannesburgMusica
Wees gewaarskuAAA School of Advertising, JohannesburgTabasco
Digital Media"Beer, 'n storie van ..."Vega, the school of Brand Innovation, BordeauxCrescent Clinic
Die Fantastiese Heuwels North West University (Potchefstroom Campus)Die Heuwels Fantasties
KaalThe Open Window School of Visual CommunicationThe Open Window
Pan se verlore skaduweeUniversity of JohannesburgPan se verlore Skaduwee - Grafiese Roman
President SwartThe Open Window School of Visual CommunicationThe Open Window
Integrated CampaignsAlkantig KiefAAA School of Advertising, Cape TownkykNET
Truly South AfricanA life designedVega, the school of Brand Innovation, Bordeaux70 Juta
Eyam, Inkomo Zobuhlobo, Kultured, Pipe Dreams, Ugubani Wena? (campaign)Nelson Mandela Metropolitan UniversityKultured
Young, gifted and 14%Vega, the school of Brand Innovation, BordeauxOppikoppi


For more:

For More list added at 11.11am on 14 September 2011.
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