AMASA to launch new text book at the March meeting

Muller, one of the country's leading Media icons, will present his views on the current state of the media industry in South Africa and provide input on the way forward. Emphatic in his belief that South Africa is a country of winners continually 'Going for Gold', he will focus on the need to hone our expertise to compete against international counterparts.

"If we want to be world-beaters then there is only one way to do it... by being better than the rest of the world! To command the respect of our global media colleagues and clients, we need to show them that when it comes to media in South Africa and Africa, we know more than them. We must prove that when it comes to investing advertising funds in this part of the world, there is no substitute for consulting professional media planners and strategists right here in Mzansi. We have to prove to global clients that it is in their best interest, strategically and financially and that nobody understands this process better than the media planners in South Africa," Muller exclaimed.

AMASA invites the industry to be the first to see the new textbook and hear Gordon Muller's views on the media industry in South Africa:
Date: Thursday 17 March 2005
Time: 16h30
Venue: The Inanda Club, Mole Cottage, 1 Forest Road, Inanda
Cost: AMASA Members - Free; Non-Members - R50.00.

For more info visit www.amasa.org.za.