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TBWA\Gavin\Reddy and Edcon part ways

After a relationship of three years, advertising agency TBWA\Gavin\Reddy and Edcon have parted ways.

Commenting on the parting, Louis Gavin, CEO/Creative Director of the agency said, "We are proud to have been associated with Edcon during their most successful and profitable times. We have seen the share price grow from R24,00 to over R270.

"CNA and Edgars enjoyed an all-time-record Christmas season and we are happy to part ways on such a high," he said.

He wished the Edcon Group prosperity for the future.

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