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Nando's CEO ad: Great fun, but is it effective?

I love the Nando's CEO campaign, but it's still an old school advertising campaign in the 'interrupting the viewer' model. There is no doubt that it's witty and clever and it uses multiple channels effectively, but I'm not convinced that it will retain appeal after the initial reaction from viewers.

By Walter Pike

30 Nov 2010

I have always been a fan of opportunistic advertising, and I love the new Nando's viral ad. In tried and tested Nando's style, it makes sure that it will be noticed, and that is always the biggest problem that advertising faces!

...The Nando's CEO campaign does an excellent job of interrupting you because it is able to ride on the massive awareness created by the huge Cell C campaign... But, in the final analysis, this is all noise.

Read the full story on www.memeburn.com.

Source: Memeburn

Launched in April 2010 by Matthew Buckland, Memeburn is a news and opinion platform tracking tech culture, innovation and business. It plays particular attention to the web, mobile, social media, online media and social networking fields. Key opinion-leaders contribute to Memeburn, providing their insights on the online industry. Subscribe via email or RSS for regular updates. Follow memeburn on Twitter at @memeburn.

Go to: http://www.memeburn.com

Walter Pike

About Walter Pike

Walter has decades long experience in advertising, PR, digital marketing and social media both as a practitioner and as an academic. As a public speaker; Speaks on the future of advertising in the post - broadcast era. As an activist; works in an intersection of feminism & racism. He has devised an intervention in unpacking whiteness for white people As an educator; upskilling programs in marketing comms, advertising & social in South, West and East Africa. Social crisis management consultant & educator. Ideaorgy founder