Reichelt says sorry for Cell C 4G 'confusion'
Cell C CEO Lars Reichelt has used a full-page advertisement in Sunday's City Press newspaper to apologise for "confusion I may have caused" with the company's controversial "4Gs" branding.
18 Oct 2010
In the prominent advertisement, which is addressed in the form of a letter to SA cellphone users, Reichelt apologises for sowing confusion with Cell C's use of the 4G and, later, 4Gs terms.
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