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Pendoring finalists demonstrate expressiveness of Afrikaans advertising
The agencies Baie-Lingual Blink Stefanus, Black River F.C., TBWA\Hunt Lascaris, Net#work BBDO Cape Town, tbsp///beyond the line and MK each have two finalists, while Global Mouse, Volcano Advertising, NINETY9cents Communications, Saatchi & Saatchi, Net#work BBDO Johannesburg and MetropolitanRepublic garnered one finalist each.
From the more than 300 entries for the 16th annual Pendoring Afrikaans Advertising Awards for excellent Afrikaans and Truly South African advertising, 66 finalists were selected. The winners will be announced at the glittering gala event at Vodaworld in Midrand on 29 October 2010.
In the professional categories 17 agencies accounted for 52 finalists, while four advertising schools and tertiary institutions accounted for 14 finalists.
An esteemed judging panel under chairmanship of Leon Jacobs, executive creative director of Saatchi & Saatchi in Geneva, Switzerland, worked hard over two full days to
make their final choice.
To facilitate the entry and judging process, the proprietary entry management solution developed by The Loeries was used again and all scores were recorded using Apple iPod Touch devices. This judging system ensures a smooth process and by using the Apple devices, error in the ballot counting process is avoided. This year the results were also verified by an external auditor.
In terms of individual institutions in the student categories, Northwest University's Potchefstroom campus reigns supreme with four finalists. However, with three finalists for the Durban campus of Vega The Brand Communications School, two for Vega Bordeaux and one for Vega Cape Town, collectively the three Vega advertising schools lead the way. Nelson Mandela Metropolitan University bagged one finalist.
In the professional agency categories, newspaper and poster entries showed a marked increase, but in the traditionally strong radio category, as well as in the category for mixed media campaigns, there was a significant drop in entries.
The Truly South African categories for both agencies and students were once again well supported and in the case of the students, entries doubled.
ALL THE FINALISTS (in alphabetical order according to the title of the entry):
ADVERTISING ABOVE-THE-LINE | |
TV/CINEMA (with a production budget exceeding R350 000) | |
Title: | Skaap |
Agency: | Draftfcb Johannesburg |
Advertiser: | Toyota |
TV/CINEMA (with a production budget less than R350 000) | |
Title: | Hoordosis 5 - Die Antwoord |
Agency: | MK |
Advertiser: | MK |
Title: | Hoordosis 5 - Dans Dans Dans |
Agency: | MK |
Advertiser: | MK |
Title: | More met Francois |
Agency: | Saatchi & Saatchi |
Advertiser: | Essentiale |
RADIO/JINGLES | |
Title: | Hiluxie |
Agency: | Draftfcb Johannesburg |
Advertiser: | Toyota |
Title: | Oorrrrrspronklike onderdele |
Agency: | Draftfcb Johannesburg |
Advertiser: | Toyota |
Title: | So het jy my gesteel |
Agency: | Draftfcb Johannesburg |
Advertiser: | Lexus |
Title: | Vingerkunstenaar |
Agency: | Draftfcb Cape Town |
Advertiser: | Spur Restaurants |
NEWSPAPERS | |
Title: | Die wittebroodsuite |
Agency: | Draftfcb Johannesburg |
Advertiser: | Toyota |
Title: | Hannelie, Bettie, Melanie (campaign) |
Agency: | Joe Public |
Advertiser: | kalahari.net |
Title: | Karavaanhemel |
Agency: | Draftfcb Johannesburg |
Advertiser:Toyota | |
Title: | Katte en Honde |
Agency: | Draftfcb Johannesburg |
Advertiser: | Lexus |
Title: | Ongemakke |
Agency: | Draftfcb Cape Town |
Advertiser: | Die Burger |
MAGAZINES | |
Title: | Die storie in die storie |
Agency: | Draftfcb Cape Town |
Advertiser: | Die Burger |
Title: | Gewigsverlies |
Agency: | Joe Public |
Advertiser: | Robertson Winery |
Title: | Huweliksnag |
Agency: | Joe Public |
Advertiser: | Robertson Winery |
Title: | Plaas, Meisie |
Agency: | tbsp///beyond the line |
Advertiser: | kykNET |
Title: | Riaan |
Agency: | Joe Public |
Advertiser: | Pendoring 2009 |
POSTERS | |
Title: | Bennie Boekwurm, Haas Das, Liewe Heksie (campaign) |
Agency: | Joe Public |
Advertiser: | Pendoring 2009 |
Title: | Jakkals trou met wolf se vrou |
Agency: | Draftfcb Johannesburg |
Advertiser: | Lexus |
Title: | Hiertjou-broodblik; Kannihorie-Kakofonie-Klapsoekpyp; Papier-Vampier; Roekeloserampokkerresieskombie; Spytjytgekykdriehoek-baaibroek (campaign) |
Agency: | Ogilvy Johannesburg |
Advertiser: | Exclusive Books |
OUTDOOR | |
No finalists | |
AMBIENT | |
Title: | Andy Worsrol |
Agency: | NINETY9cents Communications |
Advertiser: | Checkers |
Title: | Dis beter om te peuter |
Agency: | Volcano Advertising |
Advertiser: | CANSA |
Title: | Stirrers |
Agency: | Ogilvy Johannesburg |
Advertiser: | Exclusive Books |
ONLINE | |
Title: | My buurvrou |
Agency: | Etiket |
Advertiser: | Sondag |
MIXED MEDIA CAMPAIGN (ABOVE-THE-LINE) | |
No finalists | |
COMMUNICATION DESIGN | |
Title: | Pendoring - Adventkalender |
Agency: | Joe Public |
Advertiser: | Pendoring 2009 |
Title: | "80" |
Agency: | Draftfcb Cape Town |
Advertiser: | Santam |
Title: | Straatligkinders (CD launch) |
Agency: | Global Mouse |
Advertiser: | Straatlig Kinders |
EXPERIENTIAL MARKETING | |
DIRECT MARKETING & PROMOTIONS | |
Title: | Afgeskeepte Heksie |
Agency: | Joe Public |
Advertiser: | Pendoring 2009 |
Title: | Dompas |
Agency: | Net#work BBDO Cape Town |
Advertiser: | Good Hope FM |
Title: | Man trou met Logo |
Agency: | Baie-lingual Blink Stefanus |
Advertiser: | Baie-lingual Blink Stefanus |
Title: | Uitgeknip |
Agency: | Net#work BBDO Cape Town |
Advertiser: | VISI |
DIGITAL MEDIA | |
Title: | Die Kaplyn |
Agency: | Etiket |
Advertiser: | Mozi Records |
Title: | My buurvrou |
Agency: | Etiket |
Advertiser: | Sondag |
Title: | Paddas |
Agency: | Baie-lingual Blink Stefanus |
Advertiser: | Die Vagina Monoloë |
MIXED MEDIA CAMPAIGN (BELOW-THE-LINE) | |
Title: | Afskeepveldtog |
Agency: | Joe Public |
Advertiser: | Pendoring 2009 |
Title: | kykNET KKNK |
Agency: | tbsp///beyond the line |
Advertiser: | kykNET |
Title: | Die Kaplyn |
Agency: | Etiket |
Advertiser: | Mozi Records |
GENERAL | |
BEST PAY-OFF LINE/EXPRESSION/HEADING | |
No finalists | |
ORIGINAL AFRIKAANS | |
Title: | Les 1, Les 2, Les 3 (radio campaign) |
Agency: | Ogilvy Johannesburg |
Advertiser: | Exclusive Books |
Title: | Hiertjou-broodblik; Kannihorie-Kakofonie-Klapsoekpyp; Papier-Vampier; Roekeloserampokkerresieskombie; Spytjytgekykdriehoek-baaibroek (plakkaatveldtog) |
Agency: | Ogilvy Johannesburg |
Advertiser: | Exclusive Books |
Title: | Pendoring 15 Jaar |
Agency: | Etiket |
Advertiser: | Pendoring 2009 |
Title: | "Ry" |
Agency: | Draftfcb Cape Town |
Advertiser: | Vital |
TRULY SOUTH AFRICAN - TV | |
Title: | Beggar |
Agency: | Network BBDO |
Advertiser: | Chicken Licken |
Title: | Breasts |
Agency: | Black River F.C. |
Advertiser: | Nando's |
Title: | District 9 |
Agency: | Joe Public |
Advertiser: | Ocean Basket |
Title: | Selinah |
Agency: | Ogilvy Johannesburg |
Advertiser: | Topsy Foundation |
Title: | Slovo Divas |
Agency: | TBWA\Hunt Lascaris |
Advertiser: | Apartheid Museum |
TRULY SOUTH AFRICAN - RADIO | |
Title: | Forrest Gump |
Agency: | MetropolitanRepublic |
Advertiser: | Maponya Mall |
Title: | Funeral, Tatollo (campaign) |
Agency: | TBWA\Hunt Lascaris |
Advertiser: | DOOM |
Title: | Xa ukulamba kufikile (When hunger arrives) |
Agency: | Joe Public |
Advertiser: | Ocean Basket |
TRULY SOUTH AFRICAN - PRINT | |
Title: | Will Not Support England |
Agency: | Black River F.C. |
Advertiser: | Mini |
Title: | Spark Hope |
Agency: | Joe Public |
Advertiser: | Rock4AIDS |
STUDENTS | |
ADVERTISING (ABOVE-THE-LINE) | |
Title: | Bommie, Emmer |
Tertiary institution: | AAA School of Advertising |
Product/service: | Nola |
Title: | Daar kom die oliedrama |
Tertiary institution: | Vega the Brand Communications School Kaapstad |
Product/service: | Die Burger |
Title: | Flipside (Afrikaans) |
Tertiary institution: | Vega the Brand Communications School Durban |
Product/service: | Kick Racism |
Title: | Gat in die grond |
Tertiary institution: | AAA School of Advertising Johannesburg |
Product/service: | World Wildlife Fund |
Title: | Oupa en Ouma |
Tertiary institution: | AAA School of Advertising Johannesburg |
Product/service: | Senokot |
DIGITAL | |
No finalists | |
MIXED MEDIA CAMPAIGN (THROUGH-THE-LINE) | |
Title: | Bevonk |
Tertiary institution: | Northwest University |
Product/service: | Bevonk |
Title: | Gaan wild |
Tertiary institution: | Northwest University |
Advertiser: | Volume Rockfees |
Title: | Roofies |
Tertiary institution: | Northwest University |
Advertiser: | MK |
Title: | Volkome ondersteuning |
Tertiary institution: | Northwest University |
Advertiser: | AngloGold Ashanti |
TRULY SOUTH AFRICAN - ALL MEDIA | |
Title: | Falagalore CI |
Tertiary institution: | Vega the Brand Communications School Bordeaux |
Advertiser: | Falagalore |
Title: | Flipside (English) |
Tertiary institution: | Vega The Brand Communications School Durban |
Advertiser: | Kick Racism |
Title: | Flipside (Zulu) |
Tertiary institution: | Vega The Brand Communications School Durban |
Advertiser: | Kick Racism |
Title: | Kaler Jonker, Groter Pronker |
Tertiary institution: | Nelson Mandela Metropolitan University |
Advertiser: | Pronk |
Title: | Victims of Colour |
Tertiary institution: | Vega The Brand Communications School Bordeaux |
Advertiser: | Jozi Kaya |
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