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Advertising News South Africa

ICT campaigns offer festive season rewards

Both Cell C and Neotel have launched customer campaigns with attractive incentives for the festive season.

For Cell C customers, the impetus is to encourage RICA registration before 31 January 2010 by offering a cash prize equal to the cellphone number, ie the number 084 312 6610 would win R8 431 266.10. It applies to all prepaid, post-paid and ControlChat subscribers as well as those who have ported from other networks and are RICA registered on its network. The competition began on 29 November and ends 31 January. The winner will be selected on 1 February 2010 by lucky draw.

Neotel, to garner customers, has launched an ‘Internet for life' campaign offering weekly prizes and a grand final at a draw on 18 December 2009.

Customers, who successfully apply for any of its consumer products including NeoConnect Prime, NeoConnect Lite, NeoFlex data and the NeoGo data card, qualify for the draw. A weekly draw will determine the five winners from the Cape Town, Johannesburg/Pretoria and Durban regions, making fifteen winners per week. The weekly prizes are one month's free subscription and usage of R1000. The nine grand prizewinners will each receive a NeoGo Data Card with free internet access for life, limited to 1.5GB per month. The names of the prizewinners will be announced on major radio stations daily.

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