Nando's takes to the skies in hot new campaign

Nando's have joined forces with local airline, 1Time, in bringing the first commercially branded plane in South African aviation history to the skies. The plane will carry Nando's branding on the outside and 1Time passengers could also soon be enjoying the peri-peri taste of Nando's meals on flights.

15 Jul 2004

Says Nando's managing director, Kevin Utian, "We are thrilled with the concept - it perfectly fits our brand's cheeky irreverence and of course we always like to be first in the pecking order when providing customers with an innovative flight choice. Nando's chicks and cockerels have been fueled by our uniquely flavoured flame grilled peri-peri chicken since 1987 and we know that it keeps us soaring and our customers crowing for more."

The 1Time Airline team is equally excited about this spicy new relationship. Comments marketing & operations director Rodney James: "Our association with the Nando's brand and being the first to launch this advertising medium in South Africa is great for us, underpinning our innovative approach and our determination to maintain the lowest airfares on the domestic airline market."

The maiden flight of the Nando's branded plane will take place at the end of the month.

Editorial contact

Riana Greenblo Communications on behalf of Nando's