What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
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Entries up at Cannes Lions 2004
According CineMARK, the official South African representative of the Cannes International Advertising Festival, the entries for this year's awards are up in all categories an average 11.5%.
Leading the way is Interactive, with a growth of 24.6% over last year, with Press and Outdoor entries increasing by 14.2%, Media by 10.4%, Direct Marketing 7.5% and Film 4%. "The growth in Interactive entries may reflect a dynamic development at the expense of the Film Category," commented Festival Chairman, Roger Hatchuel.
"However, the rise in the number of entries coupled with a wide range of seminars, will make this year's Festival the most exciting and action-packed event on the industry's agenda."
An extensive 25-seminar programme presented by industry keynote speakers covering topics on Creativity, Direct Marketing, Media, and for the first time also on Radio, PR and Design will be available to delegates. Details can be found on www.canneslions.com.
Editorial contact
Owlhurst Communications on behalf of CineMARK
