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Get ready for the Loeries
Loerie 2004 is going to be a dramatically different event, and you just HAVE to be there. Using the Loerie Awards as a platform, this year's event happens on 1-3 October at Sun City, and is tailor-made for every marketer and advertiser on the continent.
Positioned as the premier African marketing and communications Festival, it encompasses...
The Loerie website, www.loerie.org.za, will be live within the next couple of weeks to begin accepting entries to the Awards Programme. In the meantime, below is an update on the present situation.
THE NEW AWARDS PROGRAMME
A comprehensive revision and streamlining of the Awards has been completed. This year sees four awards ceremonies during the Festival.
The Loerie Advertising Award celebrates creative greatness in TV, film, print, radio and outdoor. 26 years on they're still the highlight of the creative calendar!
The Loerie Integrated Award acknowledges the best work in design, promotional marketing; audio-visual; corporate events; digital media and sponsorship. Emphasising creativity, the Awards also acknowledge strategy and execution, particularly in the sponsorships categories (previously the Raptor Awards).
Loerie Direct and Effectiveness replaces the Assegai Awards for direct marketing. Winners are acknowledged for breakthrough creative, brilliant strategy and outstanding results.
The Marketing Excellence Award is a supercharged combination of the longstanding IMM Marketer of the Year Award and the ASOM Protea Awards.
THE AWARD ENTRY DATES
Look out for the new improved awards entry system and website. A stringent testing programme is almost complete and the site will be live within the next couple of weeks.
Entries will be accepted as soon as the site goes live, and you will be able to enter until the closing date on 31 May.
There'll be further notice as soon as the website is ready to begin accepting entries.
THE AWARD RULES
Comprehensive information about the restructured awards will be posted online. If you have entered the Loeries, Assegais or Raptors before you will find the site very easy to navigate and the basic awards structure very familiar. There are no nasty surprises and a lot of improvements!
THE CONFERENCE AND EXHIBITION
A compelling and comprehensive conference is being designed by an exciting team of marketers and advertisers on the Programme Committee.
The Conference will include multi-track workshops and masterclasses; an international conference with the best global thought-leaders; a one-day Executive Round Table for business leaders; and a host of fun interactive activities that will have you begging for more.
An exhibition will showcase the work entered into Loeries this year, as well as showreels from Cannes, Pendoring, and other international shows. The final Conference Programme will be available in May, but in the meantime make a point of diarising the dates: 1, 2, 3 October!
