Time for students to sharpen D&AD pencils

12 Nov 2008

LONDON: It's time for students to sharpen their pencils and start solving some problems. The D&AD Student Awards are back with a fresh batch of design and advertising briefs, set by a mix of multinational and niche brands.

Identity designed by Pentagram.

Set advertisers on fire about the potential of mobile marketing; transform the foyer of one of the largest professional services firms in the world; design a product to sustain Antarctic explorers, create an online video brand channel to promote a new low-emissions auto brand, or take a leading youth fashion brand to new levels globally - these are just a few of the briefs available to download free of charge from www.dandad.org/studentawards09.

Comments Laura Woodroffe, D&AD director of education and professional development, “For over 30 years, the D&AD Student Yellow Pencil has been one of the toughest student awards to win and one of the best first steps to a career in advertising and design. Our standards couldn't remain so high without the industry staying closely involved to help encourage the next generation.”

The awards are open to any full- or part-time students enrolled on recognised undergraduate, postgraduate and higher education courses anywhere in the world. Entry costs £15/£12 for student members. Student can enter work from 19 January until 20 March 2009. Nominations will be announced in early June and winners will be announced at the D&AD Student Awards Ceremony on 2 July 2009 in London.

D&AD Student Awards 2009 sponsors are BBC, Blyk, The Brand Union, The co-operative, Create Not Hate, Crisis, Design Council, eBay, Faber & Faber, Formica, Fortnum & Mason, French Connection, Grazia
Homebase, Hewlett-Packard, KPMG, Lloyds TSB, Matthew Hilton, MoMA, PhotoVoice, PJ Smoothies, Prudentia, Science Museum, XL Recordings, and YouTube.

For more information, go to www.dandad.org/studentawards09.