Advertising News South Africa

Anele Zondo in AneleXCatrice campaign

TV presenter, actress and model, Anele Zondo, features in the AneleXCatrice campaign which launched recently.
Anele Zondo, appointed the new local brand ambassador for German makeup brand Catrice
Anele Zondo, appointed the new local brand ambassador for German makeup brand Catrice

In a first-of-its-kind deal in Africa, German makeup brand Catrice, represented by Cosmetix in South Africa, Zondo has been appointed the new local brand ambassador for German makeup brand Catrice, represented by Cosmetix in South Africa.

CEO of Cosmetix Cindy Nell-Roberts says that the brand distributor – which also represents essence, Caribbean Tan and Viro Clean – is delighted to have signed this major deal with Anele, who is a pioneer in the fashion and beauty world.

The One Mic and Massive Music host says she is excited to be ending the year by signing the deal. Her career began with a recurring role in the second season of the Mzansi Magic drama series It’s Complicated, followed by Saints and Sinners and award-winning soapie, The River.

With a combined social media following of almost one million, ‘Ney the bae’ (as she is affectionately known) has created a base of ‘bae’ supporters who follow her for her inspiration, aesthetic, constant elevation and boss babe vibes.

Catrice products are currently available at Clicks, Dis-Chem, Superbalist, Takealot.com and House of Cosmetics

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