The winners of the 2021 Financial Mail AdFocus Awards were announced on 24 November 2021, during an event in Johannesburg that streamed online - celebrating advertising's game-changers. Joe Public United Johannesburg was awarded as the Overall Agency of the Year. Fifteen other awards were presented.
Since their inception in 1990, the Financial Mail AdFocus Awards have established themselves as the leading platform for individuals and agencies to be recognised - not only for their creative marketing skills - but for their overall business acumen. The Awards have grown to become a landmark on the South African marketing and communications landscape, where business effectiveness is the primary measurement tool.
Financial Mail AdFocus jury chairperson Tumi Rabanye says: “This year’s winners are testament to the hard work and dedication that the marketing and communications industry continues to display towards clients and brands, at a time when businesses need people with dynamic, can-do attitudes amidst what has been a challenging period for everyone. The innovation that has been displayed by agencies and marketers, and the collaborations they have forged, show us how resilient and determined the industry is – an industry of game-changers.”