Since joining the TBWA\Hunt\Lascaris Johannesburg in March last year, under Kuzwayo's dynamic leadership, the agency has gone on to win a number of new accounts including Lotto, Soviet, Skipper Bar, Distell, Nationwide Airlines, Khomanani and Neotel in 2007, which made up for the revenue lost in 2006.
Says Derek Bouwer, chief operating officer, for TBWA\SA, “Muzi's spirit ,energy and passion has definitely been a driving force within the agency – his extensive advertising experience and ability to strategically drive communication concepts has definitely added value internally and to existing and new clients. TBWA\Hunt\Lascaris requires someone who truly understands the challenges we face and who can drive the reputation and proactively identify growth opportunities for the business. Muzi has more than demonstrated that this is his strength and is up for the challenge.
“Furthermore, Muzi has embraced our comfort-zone shattering methodologies \Disruption and Media Arts – to make and drive big ideas and will continue to build on these philosophies in his new position. His commitment to aligning with TBWA\ Worldwide, taking lessons from international best practice and localising them will ensure he takes TBWA\Hunt\Lascaris to its next level,” continues Bouwer.
Kuzwayo adds, “Since starting at TBWA\Hunt\Lascaris I have been inspired by such creative talent, commitment and energy the agency exudes. I look forward to the next challenge of working with all three agencies, growing the business and drawing out the extensive potential and leadership that exists within all the businesses. It's my aim to ultimately identify the different challenges across the companies, consolidate our efforts and ensure that TBWA\Hunt\Lascaris continues to be the well respected and powerful brand it has always been.”
Kuzwayo will continue to be involved in the day to day running of the Johannesburg office in addition to his new position as CEO of TBWA\Hunt\Lascaris. He officially took up this position on 1 January 2008.
