27 May 2020 | Save | Email | Print | PDFBy: Ann Nurock, Issued by: Relationship Audits and Management
This Covid-19 pandemic has hit the advertising and communications industry very hard, but no more so than the smaller agencies who don't have the finance and resources that the bigger more established shops, and as a result some are struggling badly. This is not good for our industry or clients who need young, entrepreneurial agencies that bring fresh blood and thinking to an established industry. We need these agencies to succeed and thereby encourage other young people to join the industry.
So, in support of the advertising and communications industry, I am offering a mentorship programme free of charge to agencies of any discipline who comply with the following criteria:
Must have been in operation more than two years
Staff component between 5-15
South African owned
Must be a transformed business.
After eight years of conducting my Relationship Radar tool, which measures the health of client/agency relationship with 15 corporate clients and over 60 agencies of all disciplines, I have a wealth of knowledge as to what both client and agencies are looking for in a mutually beneficial relationship. In addition, I ran agencies for over 10 years as CEO of Grey SA, followed by CEO of Grey Canada and have subsequently consulted to many on their credentials and client delivery.
My mentorship programme is offered to three agencies for a three-month period each, over the next year (nine agencies in total) and will include the following:
Reviewing their credentials
Identifying their strengths and weaknesses
Defining their proposition
Refining their technical needs
Preparing them to be pitch ready for clients.
Each of the three agencies will receive two hours of mentorship a week for three months and can be of any discipline, other than media at this stage.
Any agency that is interested in the mentorship programme, and complies with the criteria should submit a motivation document/credentials to me at by Monday, 15 June, and the first three will be selected and commence mentorship on 1 July.
I also encourage any former agency executives who are now consultants to join me on this programme in order to provide the skills and learnings to our smaller agencies. Together we can make a difference.
A former CEO of Grey South Africa and President/CEO of Grey Canada, Ann Nurock is now the Africa Partner of Relationship Audits and Management, a global consultancy specialising in the measurement, risk mitigation and optimisation of B2B relationships. Contact details: | Twitter @Annnurock
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