The shortlisted agencies are: Lowe Bull Calvert Pace (3), Net#Work BBDO (2), Ogilvy & Mather RS-TM (2), FCB Johannesburg (1), Saatchi & Saatchi (1), TBWA Hunt Lascaris (1), TBWA\Gavin\Reddy (1) and The Jupiter Drawing Room (1).
| Film shortlist | ||
| Lowe Bull Calvert Pace | Dulux Paint "Granny" | |
| Lowe Bull Calvert Pace | Dulux Paint "Party" | |
| Lowe Bull Calvert Pace | Dulux Paint "Xmas" | |
| Net#Work BBDO | Childline "Lucy Moonflower" | |
| Net#Work BBDO | The Rosebank Homeless Association "Fashion" | |
| Ogilvy & Mather RS-TM | Audi "Snails" | |
| Ogilvy & Mather RS-TM | Audi "Turtles" | |
| Fcb Johannesburg | Adcock Ingram Bioplus Tonic "Phonebook" | |
| Saatchi & Saatchi | Wola Nani Aids Awareness "Banana" | |
| TBWA Hunt Lascaris | BMW "Bi-Xenon" | |
| TBWA\Gavin\Reddy | Apartheid Museum "Apartheid Museum Swimmers" | |
| The Jupiter Drawing Room | MTV Corporate Image "Glasses Without Lenses" | |
