Loeries flies back to Margate July 2008

Now in his fourth year of running The Loerie Awards, MD Andrew Human says the call for entries will open Wednesday, 15 March 2008, and all work launched between 1 June 2007 and 31 May 2008 will be eligible for entry.

To try and avoid the last minute avalanche of late entries, Human says there will be an early bird, or in this case, an early 'Loerie' special for entries arriving before the end of April instead of five minutes to midnight on deadline day, which next year will be Friday 16 May. Any late entries will be charged an additional fee.

Festus Masekwameng, the new chairman of the Loeries, says, “2008 is the 30th anniversary of The Loerie Awards and we intend to make it a memorable and inspiring year, starting with the launch of the travelling exhibition in February.”

He is quick to point out that the objective of the awards is to recognise and reward creative excellence in all areas of brand communication which includes architecture, interior design and public relations, as well as traditional advertising. “In fact, we want to see companies in any field of brand communication entering their coveted work next year.”

To stiffen the competition and grow the awards, The Loeries has been open to Africa and the Middle East since 2006. Dubai came out strong this year when Impact BBDO was awarded a Grand Prix for its Snickers TV Commercial called ‘Don't Stop'.

The SABC, Media24, the Zulu Kingdom and Vodacom remain as major sponsors of The Loerie Awards in 2008.

Additional information can be found on the official Loeries website: www.theloerieawards.co.za.

The Loerie Awards 2008 calendar: