First prizes for KFC in radio and Iziko Slave Lodge Museum in print led the way for another rewarding awards night for Ogilvy SA at the 2017 Creative Circle Ad of the Year.
The much-lauded Slave Calendar from Geometry Global (WPP’s shopper marketing agency) - in partnership with Ogilvy Cape Town – received yet another accolade with its first prize in the print category. Ogilvy Cape Town delivered further with second place prize for Volkswagen work in Outdoor & OOH and third places for Amarok Social Test Drive and District Six Museum.
O&M Johannesburg continued its dominant winning run in radio with first and second prizes for KFC work in that category added to a second in Digital & Interactive for Cadbury Dairy Milk.
Chief Creative Officer Pete Case highlighted the breadth of the winning work: “Seven awards in six different categories for five different clients really demonstrates our capabilities across the range of modern marketing disciplines. We’re very thankful to our clients for partnering with our teams on these pieces of work."
The complete list of Ogilvy SA Creative Circle Ad of the Year wins is below. Ogilvy Cape Town
|Ad of the Year (in partnership with Geometry Global)||1st Prize||Print Communications||The Slave Calendar||Iziko Slave Museums|
|Ad of the Year||2nd Prize||Outdoor and Out of Home||Technically Dancing Superheroes||Volkswagen SA||Ad of the Year||3rd Prize||Experiential Advertising||District Six Travelling Suitcases||District Six Museum|
|Ad of the Year||3rd Prize||Integrated Campaign||Amarok Social Test Drive||Volkswagen SA|
|Ad of the Year||1st Prize||Radio Communications||KFC|
|Ad of the Year||2nd Prize||Radio Communications||Slyza Tsotsi||KFC|
|Ad of the Year||2nd Prize||Digital & Interactive||Cadbury Dairy Milk||Mondelez|