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Just what shape is the Cape in?
Is the Cape advertising industry in trouble? Di Paice sets the record straight in The Tap, on media.toolbox. "What’s actually happened is that Lowe Bull Calvert Pace Cape Town have retrenched five people, Ogilvy & Mather RS-T & M Cape, 16, and Joe Public four. When the Tiger business was moved to TBWA Hunt Lascaris’s Johannesburg agency, 13 people left the Cape Town agency."
"Other agencies mentioned in the alleged decimation of the ad industry were Bester Burke D’Arcy, which is actually on an aggressive employment drive and has recently appointed five people, and The Jupiter Drawing Room, which is also looking to hire people."
To get the real facts on who's been laid off, who's cutting back, and who's sitting pretty, be sure to read Di Paice's column, The Tap, on media.toolbox.
Source: media.toolbox
