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South Africa's D&AD nominees

17 Apr 2007

South Africa has scored five D&AD Global Award Pencil nominations and 12 In Book this year, compared to last year’s three Pencil and 16 'In Book' nominations. Winners of Yellow Pencils, or the even more rare Black Pencil, will be announced at the D&AD Global Awards Ceremony & Dinner on 24 May 2006.

A 'Yellow Pencil', the equivalent of a Silver Award, is a piece of work or campaign that is a true marker for creative excellence, while the 'Black Pencil', the Gold Award, is for a piece of work or campaign that is truly ground-breaking - the kind of work that can redefine a medium. 'In Book' is for work that is included in The D&AD Annual 2006 as a record of the best work of the year; this work has not won an award, but deserves recognition.

The SA Pencil nominees are:

Ambient: Experiential – TBWA\Hunt\Lascaris Johannesburg’s Tsotsi, SAFACT Anti-Piracy Foundation
Broadcast: Radio Commercials - Grey Worldwide’s Bedroom/Dining Room/Shower – Cozmetek, Geronimo Condoms
Broadcast: Radio: Writing -Grey Worldwide’s Bedroom/Dining Room/Shower – Cozmetek, Geronimo Condoms
Direct: Direct Digital TBWA\Hunt\Lascaris Johannesburg’s Tsotsi – SAFACT, Anti-Piracy Foundation
Print & Editorial: Enhanced Poster Advertising - Net#Work BBDO’s Power to the People – Nedbank

The breakdown for the In Book nominations is:

Ogilvy South Africa: 3
Lowe Bull Johannesburg: 2
Net#Work BBDO: 1
The Jupiter Drawing Room (Cape Town): 1
TBWA\Hunt\Lascaris – Johannesburg: 1
disturbance: 1
JWT: 1
Ogilvy & Mather Cape Town: 1
Leo Burnett South Africa: 1
Click here to download the full list of nominees.

The 292-strong international jury selected 715 entries for The D&AD Annual 2007 – a record of the best creative work of the year – and 151 have been nominated for the highly revered D&AD Yellow Pencil.

“Our judges got through an incredible amount of work in a very short time. Despite the enormity of this task, our judges were meticulous in evaluating absolutely everything. They upheld D&AD’s tough creative standards throughout,” says Paula Taylor, D&AD Awards director

“It is this combination of passion and rigour that lifts D&AD Awards above others. And now, we’re delighted to reveal and to celebrate the best creative work of the year from around the world.”

Viral (with 16 nominations), followed by Online Advertising (15), TV & Cinema Crafts (15), TV & Cinema Advertising (14), and Graphic Design (11) have the most nominations out of the 29 categories.

TBWA\Chiat\Day New York is the most nominated agency. US brands Skittles and Combos, and UK charity The Prince’s Trust were judges’ favourites, with four nominations each.

Nominations will be showcased online from end of April at www.dandad.org/awards2007 and at Old Billingsgate, London, during Congress Week Two (21 - 24 May).

Facts and figures