CDF's best ads for October 2002

Comments by Matthew Bull (Chairperson) for October 2002 judging:

All in all not a bad month "anall" - see Raj Radio spot.

OUTDOOR
A strong debate here with jury singing the merits of both the 1st and 2nd place pieces. A strong category, with 3rd place going through to Ad of Year.

RADIO
Horrible. Except for the cream.

MAGAZINE
The simple, impactful idea won over beauty here.

NEWSPAPER
What a terrific winner. Poignant, impactful work. It will change perceptions of Boys Town.

TELEVISION
The winner is a classic, exciting piece of work, in contrast to 2nd place - a wild, exciting (as well) campaign.

Start cramming the work in everyone - Loerie deadline is 3 months away.

Herewith the results of the judging of the September 2002 entries. Congratulations to all concerned.

Newspaper:

1. Exclusive Books/Short Story Competition "Zimbabwe" (54,3) - Harrison Human Bates
2. Cinema Nouveau/International Film Festivals - Campaign "Coffee/Sushi/Guiness/Swiss Roll/Snails" (55,3) - The Jupiter Drawing Room (South Africa)
3. Cancer Association of SA "Breast Cancer" (45,0) - Lowe Bull Calvert Pace (Gtng)

Magazine:

1. Boys Town/Campaign "Spoil Me/Have You Seen/If you Think/Beneath" (49,1) - The Jupiter Drawing Room (South Africa)
2. Harley Davidson "Bull" (45,0) - Harrison Human Bates
3. His People Christian Ministries "On Line Bible School" (44,4) - Berry Bush BBDO

Outdoor:

1. Animal Anti-Cruelty League/Fireworks "Scratch" (54,3) - Lowe Bull Calvert Pace (Gtng)
2. Cell C "For the City" (53,0) - Net#Work BBDO
3. Rand Merchant Bank/Wines "Bill Folder" (52,1) - Net#Work BBDO

TV/Cinema:

1. Volkswagen SA/New Polo "Steamroller" (54,0) - O&MRST-M (Cape)
2. MTV - Campaign "Summer Jacket/Prank Phone Call 1&2" (51,1) - The Jupiter Drawing Room (South Africa)
3. Audi SA "Snails" (51,0) - O&MRST-M (Gtng)

Radio:

1. Delta/Corsa "Raj-Interview/CD Player" (53,0) - Net#Work BBDO
2. Vodacom/My Life "Drama" (50,1) - FCB Johannesburg
3. SABC 3/Isidingo "Date" (45,3) - TBWA Hunt Lascaris (Gtng)

The judging panel for October 2002 comprised of :

Matthew Bull (Chair): Lowe Bull Calvert Pace
Francois De Villiers: FCB Cape
Greg Burke: O&MRST-M
Gerry Human: Harrison Human Bates
Pepe Marais: Joe Public
Vanessa Pearson: Saatchi & Saatchi
Sandy de Witt: TBWA Hunt Lascaris
Graham Lang: TJDR
Wendy Moorcroft: JWT

You can view the ads online at www.voicebank.co.za.