What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
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First quarter deadline for One Show in mid-August
Following its move to quarterly entries, One Show is open for entries for the first quarterly submission before 14 August 2015.
The short list will be announced in October 2015.
Shortlisted entries go on to the final round of judging in March, when winners are determined.
Advantages of entering now:
• Judges will see your work when it is fresh, in the media and there is a buzz about your campaign.
• More time is spent judging each entry, which cuts out judging fatigue.
• If you are first to market with an innovation or idea, you get the reward before everyone jumps on the bandwagon.
• It is easier for your team to create the case studies and get media together while the campaign is live.
