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South African agencies win 18 Pencils in D&AD Awards
Over 22,000 pieces of work from 85 countries were judged by 197 of the world's top creatives. Winners will have to wait till the awards ceremony on 21 May in London to find out which colour Pencil they've won.
South African winners:
Branding: M&C Saatchi Abel Cape Town, The Street Store
Crafts for Design: Grid Worldwide, Anti-Est
Direct: M&C Saatchi Abel Cape Town, The Street Store
Direct: M&C Saatchi Abel Cape Town, The Street Store
Direct: Ogilvy Johannesburg, Drunk History Whiskey
Direct: TBWA\Hunt\Lascaris, #Tough Decisions
Direct: Young and Rubicam Cape Town, Bottle Cap
Integrated and Innovative Media: FCB South Africa, Coca-Cola South Africa, A Rainbow for a Rainbow Nation
Integrated and Innovative Media: FCB South Africa, Coca-Cola South Africa, A Rainbow for a Rainbow Nation
Outdoor Advertising: FCB South Africa, Coca-Cola South Africa, A Rainbow for a Rainbow Nation
Press Advertising: King James Cape Town, Things Happen Fast
Press Advertising: Ogilvy Cape Town, The Press Ads that Know What's Coming
Radio Advertising: DDB South Africa, Disney
Radio Advertising: DDB South Africa, Youtube the Rainbow
Radio Advertising: DDB South Africa, Youtube the Rainbow
Radio Advertising: Ogilvy Johannesburg, Give me Strength
White Pencil - Creativity for Good: M&C Saatchi Abel Cape Town, The Street Store
Writing for Advertising: Ogilvy Johannesburg, Give me Strength
Congrats to all the winners. For more on the D&AD Pencil Awards visit www.dandad.org/en/professional-awards/.