Tennis star features in TV ad

The commercial communicates the message that beneath Sharapova's beautiful exterior, lies an intensively competitive tennis player.

It features Sharapova during her pre-game routine as she travels from her hotel to centre court, passing bellmen, fans and other tennis players - all who sing "I feel pretty" as she walks past. Throughout the procession, she remains focused on her match.

The commercial (30 and 60 second versions), together with behind-the-scenes photography and footage, can be found on www.connected.be/I_FEEL_PRETTY.