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    Creative Circle results for September 2013

    4 Nov 2013
    4 Nov 2013
    The Creative Circle Ad of the Month results for September 2013 have been announced.
    Creative Circle results for September 2013

    The Creative Circle Ad of the Month results for September 2013 have been announced, and chairperson for the advertising judging panel that month, John Davenport of Ireland-Davenport comments: "There was some really nice print. Perhaps as a result of Eagles just being held. Few of the other categories had as much good work as print, although the experiential category was also pretty strong, probably because is only held every three months. And apparently we all need to work harder in radio though..."

    CategorySeptember 2013
    Print1. Mail & Guardian/Newspaper - Freedom is Knowing "Napalm Girl/Diana Tunnel/Mandela Prison/Twin Towers Jumper" - TBWA Hunt Lascaris Jhb
    2. SANBS/Blood Donations Masthead Barometer - Net#Work BBDO
    3. SBD Voyager/Beegle Satellite-Micro-Tracker "Ship/Adventure/Truck" - TBWA Hunt Lascaris CT
    Radio1. City of Cape Town/Electricity Saving "Two Play/Fasting/Calendars/Dog Hair" - Derrick
    2. M-Net/Mzanzi Bioskop Magic "Zulu" - Ogilvy JHB
    3. Multichoice/DStv Food "Except for Cyril/The Good Kind of Funny/1 Rock Radio" Owen Kessel
    Film1. Prudential "South Pole" - Lowe Bull
    2. Allan Gray "The Slip" - KingJames CT
    3. Yellow Pages/yellowpages.co.za "The Golden Plunger" - 360eight
    3. Business Day "Education/Housing/Guptas - "More rights than You" - Owen Kessel
    Experiential1. Flight Centre/Student Flights "Student Economics Activation" - TBWA Hunt Lascaris Jhb
    2. WESSA (The Wildlife & Environmental Society of SA) 2013 - Annual Review "Solar Lamp" HumanKind
    3. Fox International Channels/Crime Channel "Cinema Crime Scene" - Ireland-Davenport
    Out of homeToo few entries - held over to October awards

    September 2013 advertising judges
    John Davenport, Ireland-Davenport (Chair)
    Archie Malinga, Joe Public
    Marion Bryan, Ogilvy
    Tim Beckerling, HumanKind
    Charles Pantland, TBWA Hunt Lascaris
    Bruce Anderson, Net#Work BBDO
    Grant Sithole, Draftfcb
    Rob Rutherford, MetropolitanRepublic
    Matt Berge, DDB
    Nicola Bower, Owen Kessel

    CategorySeptember 2013 chair comments
    PrintOnce again a winner that finished pretty far ahead of the other pieces in the category. Really nice concept and a great, strong simple idea.
    FilmA very nicely crafted piece for Prudential that finished well ahead of the others.
    RadioOkay, so this category was really quite poor. The other jurors were extremely keen that I emphasize that according to ad of month rules we had to award the top scoring spot ad of the month "winner" status, even though the scores were very very low. The top scoring spot in radio scored roughly half what the winners in the other categories scored.
    ExperientialThe work here was much more tightly grouped, with first, second and third only 2 or 3% between them. Flight Centre work that also did well at the Loeries a worthy winner.

    For more, go to www.creativecircle.co.za, www.adlip.co.za and ididthatad.com.

    Read more: Creative Circle, print, Primedia Unlimited
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